Peyton Organic Cotton-Blend Stretch-Denim Jeans

Only Los Angeles-based label Reformation can transform denim – which is typically known for being heavily fertilised and its overconsumption of water – into a material that adopts planet-friendly practices. Cue: the Peyton jeans. Sitting high on your hips, this pair falls straight through the leg and is crafted from an organic cotton-blend that reduces CO2 levels by 10 kilograms and saves an impressive 48797 litres of water during production.

• 66% organic cotton, 33% lyocell, 1% elastane

Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.