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£40 £75
Only Los Angeles-based label Reformation can transform denim – which is typically known for being heavily fertilised and its overconsumption of water – into a material that adopts planet-friendly practices. Cue: the Peyton jeans. Sitting high on your hips, this pair falls straight through the leg and is crafted from an organic cotton-blend that reduces CO2 levels by 10 kilograms and saves an impressive 48797 litres of water during production.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.
'Made with 66% organic cotton and 33% lyocell. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic. Lyocell is made from plant cellulose. While chemicals are used in its production, it is a closed-loop process, meaning that chemicals can be extracted and waste water reused.'
