Only Los Angeles-based label Reformation can transform denim – which is typically known for being heavily fertilised and its overconsumption of water – into a material that adopts planet-friendly practices. Cue: the Peyton jeans. Sitting high on your hips, this pair falls straight through the leg and is crafted from an organic cotton blend that reduces CO2 levels by 10 kilograms and saves an impressive 48797 litres of water during production.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.