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£50
Fun fact: when LA label Reformation made it's start in 2009, it's stock was vintage-centric. It's only natural that fashions of decades gone serves as an inspiration or it's own designs, over a decade later. The Victoria jeans bring us back to the 1970s with their high-waist and playful patch pockets, falling into an into an elongating wide-legged silhouette. Oh, and they're spun from stretch-denim for a super comfy fit. What more could you ask for?
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.