Reformation’s mission is simple: to craft covetable trend-ticking pieces that won’t cost the earth. The Los Angeles-based label whips up pieces like the Viviana top from silky viscose – a planet-friendly fibre made from wood pulp (clever, right?). It’s imbued with a ditsy floral motif all over and shaped with this season’s ruching and shirring. As for styling, stick to the laidback Cali cool vibe and don yours with denim.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.