Founded by model and entrepreneur Yael Afalo, Reformation has fast become a global label synonymous with reinventing sustainable fashion. Starting as an upcycling project (taking vintage dresses and refashioning them), the L.A label now produces goodies we can’t wait to get our hands on, the Winifred dress included. Crafted from sustainably sourced linen, this breezy mini is swathed in summery florals – ideal for the encroaching warmer days ahead.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.