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£150.00 £80.00
Is a certain sense of je ne sais quoi missing from your wardrobe? Well, you're in luck as Reformation's new collection, designed in collaboration with French 'It' girl Camille Rowe, has just landed here at Selfridges – and it's bursting with Parisian flair. From the line-up, the Jodie shirt is your missing puzzle piece. Spun from stretch-imbued organic cotton, the classic style's defining feature is its figure-framing silhouette. You can thank us later.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
