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£150
Reformation's already got the cool aesthetic figured out, but the LA-based label's latest collaboration with French 'It' girl Camille Rowe takes things one step further to deliver a sense of je nais se quoi.
Plucked from the line-up, the Rowe jeans are a case in point. Pieced together from organic denim that's laced with contrast stitching, the pair is sits mid-way up your waist before falling to a laid-back straight leg.
Long before it became fashionable, Reformation made sustainability cool, with limited collections of dresses, ethically-made in LA with ‘deadstock’ material. They’re still leading change, promising to be climate positive by 2025.
'Made with at least 50% organic cotton. Organic cotton is grown without synthetic pesticides or fertilisers, uses less water and emits less greenhouse gas than non-organic.'