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£340
Don't be fooled by STINE GOYA's Scandinavian roots – since it first opened its doors in 2006, the label has proven it's anything but another minimalist name. A case in point? The Abby dress. Draped from a breezy (and not to mention planet-friendly) recycled polyester blend, this strappy style falls to a ruched V-neckline before cascading down to a full skirt. Whimsical florals adorn its profile, a testament to the brand's ever-expanding roster of motifs.
Danish designer Stine Goya has carved a niche with her colourful rejection of the familiar tropes of tasteful Scandinavian minimalism, underpinned by flattering cuts and high-quality fabrics. Sustainability is an important focus, with the ambition of at least 90% more-sustainable materials across the whole collection.
'Made with at least 50% recycled polyester. Recycled material reduces waste in the short term and uses fewer natural resources than virgin material.'