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£105
Danish label STINE GOYA founded her eponymous label with one main purpose in mind: to breathe a sense of playfulness back into the minimalist aesthetic Scandinavian fashion have become renowned for. Proudly embodying the brand’s joyful spirit, the Jasmine dress features a frill-trimmed high collar, flaring into a floaty tired skirt. Emblazoned in a bold floral pattern, this style is fitted with raglan sleeves, cinched with buttoned cuffs.
Danish designer Stine Goya has carved a niche with her colourful rejection of the familiar tropes of tasteful Scandinavian minimalism, underpinned by flattering cuts and high-quality fabrics. Sustainability is an important focus, with the ambition of at least 90% more-sustainable materials across the whole collection.