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£235
With unwavering faith in frills, feathers and fluorescent-shaded mini dresses, Scandinavian label STINE GOYA has earned a coterie of star-studded followers for its theatrical styles. Plucked from the brand’s latest collection, the Joelle 1998 jeans are crafted from planet-friendly organic cotton, shaped to a frame-skimming straight-leg silhouette and splashed in a painterly gradient pattern rising from the hems. If you ask us, all that’s missing is the matching shirt.
Danish designer Stine Goya has carved a niche with her colourful rejection of the familiar tropes of tasteful Scandinavian minimalism, underpinned by flattering cuts and high-quality fabrics. The brand has implemented strategies for environmental and social responsibility, in line with the UN’s Sustainable Development Goals, with an ambition to use 90% recycled or more sustainable materials across its whole collection by 2025.