Sweaty Betty doesn’t shroud its workout gear in a cloud of mystery – the clues are in the names of every piece that leaves its London HQ. Take the All Day 7/8 leggings (which some fans might know as the Contour leggings); they’re crafted from a quick-drying, sweat-wicking fabric primed for early morning runs to late-night gym sessions. The added bonus? An inner drawstring and handy slip pocket at the high waistband offers extra security.
Sweaty Betty redefined activewear, shaking up a dull and uninspiring scene by combining bold, dynamic designs with technical performance to create pieces women wanted to wear and be seen in, and helping to kick-start an athleisure trend that’s still going strong today.