When Tamara Hill-Norton started Sweaty Betty in London's Notting Hill the year was 1998 and the women's sportswear market was a bleak and boring space. Which is why she decided to infuse her styles with design that would make the women that wear them feel both beautiful and strong. So why not get a small piece of that philosophy for yourself in the form of the Mindful headband? It's perfect for outdoor sports for sweat-wicking and keeping hair out of your face.
Sweaty Betty redefined activewear, shaking up a dull and uninspiring scene by combining bold, dynamic designs with technical performance to create pieces women wanted to wear and be seen in, and helping to kick-start an athleisure trend that’s still going strong today.