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£45
Tamara Hill-Norton opened Sweaty Betty in 1988, when the women's sportswear market was almost nonexistent. Fast forward to 2022 and the Notting Hill-born label’s confidence-enhancing silhouettes, infused with striking patterns have made it into households from Belgravia to Richmond – the Mindful sports bra being one of the most popular choices. Woven in a stretchy, form-fitting fabric its seamless design provides comfort and support from the treadmill to the yoga mat.
Sweaty Betty redefined activewear, shaking up a dull and uninspiring scene by combining bold, dynamic designs with technical performance to create pieces women wanted to wear and be seen in, and helping to kick-start an athleisure trend that’s still going strong today.