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£95 £120
What was the inspiration behind the ESPLAR trainers? Escritório de Planejamento e Assessoria Rural (or The Rural Planning and Development Association if you don’t have a Spanish dictionary to hand), an NGO that works with the farmers producing organic cotton for Veja that also happens to line this pair. And the outside? It’s pieced together from supple leather stitched with a wild rubber V over the side and stamped with the shoemaker’s name at the heel so there’s no doubt who created them.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
