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£90
What was the inspiration behind the ESPLAR trainers? Escritório de Planejamento e Assessoria Rural (or The Rural Planning and Development Association if you don’t have a Spanish dictionary to hand), an NGO that works with the farmers producing organic cotton for Veja – the fabric that lines this pair. And the outside? It’s pieced together from supple leather stitched with a wild rubber V over the side and stamped with the shoemaker’s name at the heel, so there’s no doubt who created them.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'