Nova High-Top Organic Cotton-Canvas Trainers

Did you know the word 'Veja' is a literal translation of the Portuguese-Brazilian for 'look'? That’s right, the brand wants us to look beyond the aesthetics (and by that we mean the V logo and high-top silhouette) and instead focus on how its trainers are made. Take the Nova, for example. Crafted from organic cotton – so it’s grown without harming the environment – they sit on a sole made from Amazonian rubber sustainably sourced from protected forests.

• 100% organic cotton

A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.