Veja's sand-brown Nova trainers are crafted from organic cotton and wild rubber – a variety grown in the Amazon forest for which the label pays twice its value to keep the land protected. They're outlined with a high-top silhouette accented with woven laces, a printed V-logo and a long pull tab.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.