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£75.00
Veja's 'Nova' sneakers are the latest addition to the label's eco-friendly range. Made from organic, fair trade cotton-canvas, this pair is printed with a contrasting beige 'V' logo and has a handy grosgrain pull tab. The rubber on the soles is sourced from the Amazonian rainforest.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
