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£90.00
It’s 2019, and VEJA has had an epiphany – about sustainability of all things. Increasingly aware of our human impact on planet Earth (and its people) the French label crafts these Nova trainers from organic cotton and rubber sourced from the Amazonian forest. Structured with a classic low-top outline and laces at the front, they’re decorated with a silkscreen-printed V logo at the side. Chuck yours on with vintage denim and a pre-loved tee.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
