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£56 £80
Veja evokes an understated mood with these 1970s-tinged white Nova trainers. They’re crafted from organic cotton canvas with a silkscreened V at the side that coordinates with the cream sole, which is crafted from rubber responsibly sourced in the Amazonian forest. Wear them beneath neutral weekend edits for an unstudied look.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 18 to 22 % natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'