Brazilian label Veja was founded in 2005 under sustainable principles and these khaki-green Nova trainers are an apt example. They’re crafted in Brazil with an organic-cotton canvas upper printed with a V-logo, then set on a textured wild-rubber sole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
