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£45 £75
Brazilian label Veja was founded in 2005 under sustainable principles and these khaki-green Nova trainers are an apt example. They’re crafted in Brazil with an organic-cotton canvas upper printed with a V-logo, then set on a textured wild-rubber sole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
