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£112.00 £95.00
Selfridges Says: There are no prizes for guessing Veja is the maker of the Recife trainers. Obvious branding like the footwear label’s signature side V logo aside, this playful silhouette is crafted from planet-friendly leather sourced from farms located in the south of Brazil – Rio Grande do Sul, to be exact – to align with the brand’s sustainable ethos. How is it planet-friendly? Well, it undergoes an innovative tanning process where no chrome, heavy metals or dangerous acids are involved.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
