A key differentiator of Veja’s trainers is the care that goes into sourcing their materials sustainably and this dark grey Rio Branco pair is no exception. The upper is crafted from Alveomesh – a signature fabric made from repurposed plastic bottles – layered with suede and wild rubber, the midsole is partially produced from sugar cane, and the lining incorporates elements of recycled polyester and organic cotton.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.