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£55
Brazilian brand Veja is treading a new path for trainers, looking beyond mass manufacturing and towards more planet-friendly production methods. The Rio Branco trainers are crafted with a mix of organic cotton and recycled polyester, then topped with suede panels set on a sole made from wild rubber sourced from the Amazon. Stepping out with the signature 'V' at the side, they show that you're part of a positive paradigm shift in eco-friendly footwear.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'Made with organic cotton and recycled polyester. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic. Recycled polyester reduces waste, uses fewer natural resources and has a lower environmental impact.'