Veja’s white Rio trainers are crafted from soft mesh that’s woven from recycled fibres and organic cotton, nodding to the label’s sustainable production ethos. They’re made with a relaxed vamp that’s layered with panels of water-repellent suede and a turquoise-green V applique, then set with the signature wild-rubber midsole and a pebbled sole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.