£120
Veja celebrates a decade of ecologically minded design with these white V-10 trainers, which are crafted with CWL uppers comprised of waxed cotton and cornstarch – it’s biodegradable and more durable than leather. Lined in jersey that’s fashioned from a soft blend of organic cotton and fibres recycled from plastic bottles, they’re accented with a grey V-logo and brown soles that include wild rubber sourced directly from tappers in the Brazilian Amazon.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.