First introduced in 2016, Veja's cult-followed white V-10 trainers reflect the label's emphasis on sustainable craftsmanship. They're made in Brazil from CWL – an acronym for Cotton Worked as Leather – a specially developed coated canvas, with recycled rubber V-logo appliqué and a lugged sole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.