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£150
Veja’s white leather V-10 trainers were created in celebration of the sustainable footwear label’s 10th birthday. They’re subtly hallmarked with logos across the side, tongue and heel and lined with jersey woven from recycled fibre and organic cotton, then set on a sole made from wild rubber.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
