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£25.00
This kid-sized V-10 is one of the newest version of Veja's 'trainer of the moment'. The same as the adult range, the cotton upper is coated with resin from the corn waste industry and recycled polyester from plastic bottles, while the rubber sole is made from responsibly harvested wild rubber. They also look great too, with the panelled upper, V-logo at the side and triple rip-tape closure (which parents will appreciate, for the sheer ease of getting them on and off).
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
