It takes three recycled plastic bottles to create Veja’s white V-10 trainers, which are crafted from breathable and water-repellent B-mesh, expressing the label’s sustainable vision. They’re crafted in Brazil with suede and leather overlays and feature a recycled-rubber V-logo to the sidewalls in neon orange, then rest on a durable sole that’s made using wild rubber sourced from the Amazonian forest.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.