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£72
Sébastien Kopp and François-Ghislain Morillion founded Veja in 2003 with the vision of producing trainers in the most sustainable way and this white V-12 pair is the considered result. They’re made in Brazil from ChromeFree leather, accented with a tonal V-appliqué, a khaki-green logo printed on the heel tab, and a raised cream sole made from wild rubber sourced responsibly from the Amazonian forest.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'