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£150
Veja's trainers are full of appeal even if you don't know the motivation behind the ethical Brazilian brand. Each element of its trainers has been sourced using conscious materials, such as low-chrome leather, wild rubber from the Amazonian rainforest and organic cotton. Now you can know that you're being kind to the environment as you rock out that crisp pair of kicks.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'