To source the wild rubber used in the soles of these white V-Lock trainers, Veja pays communities from the Brazilian Amazon twice the cost to value the land and discourage deforestation. The upper is made from chrome-free leather, while the lining is blended from recycled polyester and organic cotton.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.