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£96 £120
To source the wild rubber used in the soles of these white V-Lock trainers, Veja pays communities from the Brazilian Amazon twice the cost to value the land and discourage deforestation. The upper is made from chrome-free leather, while the lining is blended from recycled polyester and organic cotton.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
