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£85
63% bio-based, C.W.L. is an environmentally conscious vegan leather alternative crafted from cotton cloaked in a corn-based coating. Combined with vegan suede, the fabric is the Veja chose to craft the V10 trainers. Sitting on a wild rubber sole sourced from cooperatives formed by families of rubber tappers in the Amazon rainforest, they’re stitched with the shoemaker’s “V” logo at the side and topped with handy rip-tape straps.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'