Wondering what V10 stands for in Veja’s V10 trainers? Well, the V is for Veja (obvious, we know), and the 10 stands for ten years of loving the planet. Originally launched in celebration of the brand’s 10th anniversary, the design has become one of its most beloved styles, and now plant-based trainer fans can join in the fun thank to this vegan-friendly version that’s crafted from faux-leather and stacked on a wild rubber sole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.