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£79
Wondering why one of Veja’s most popular styles is called the V10? Well, the V is for Veja (obvious, we know), and the 10 stands for ten years of loving the planet. That’s right, these trainers were originally designed as a celebration of the brand’s 10th anniversary of creating planet-friendly shoes. Continuing to do so to this day, this pair is made from leather with a wild rubber sole (sourced from sustainably managed forests, FYI).
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
