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£40
The organic cotton used to made Veja's green canvas Wata II trainers is grown by small farmer communities in Brazil and hallmarked with bonded sidewall V-logos.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
