There’s no shortage of influencers and celebrities (and hey, even royalty) sporting Veja these days – and it’s pretty easy to see why: the label is eco-conscious when sourcing materials for each of its pairs. It uses organic-cotton canvas to create the Nova trainers. The low-top silhouette sits on soles made from responsibly sourced wild rubber sourced from the Amazonian forest. A great way to go that extra mile, if you ask us.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.