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£35
The Helmer Transform Hoodie is a part of a small print capsule collection in collaboration with the Swedish artist and photographer Louise Enhöring. C rafted from soft organic cotton blend with a brushed underside for extra comfort, this hooded sweatshirt features a kangaroo pocket, ribbed trims and is is adorned by the artist's colourful print, that can also be found in her book ''Agape''.
Weekday started life as a small concept store on the fringes of Stockholm (that was only open on weekends). The young Scandi brand has stayed true to its roots, remaining the place to find the latest streetwear-inspired trends.
Grazia fashion assistant, Tim Brooks says: "It's hard to narrow it down to just one thing – my clothes are my only friends at this point! Having said that, I recently bought a Weekday hoodie and it has dramatically elevated my loungewear game. It feels like more than just a hoodie because of the graphics and structure – so even when I feel comfy, I don't feel like a slob. Every little helps." 3 May 2020.