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£15 £55
Rowe jeans are Weekday's straight fit that sits high on the waist, tight through the seat and gets looser at the thighs. They have straight legs with a detail stitch at side seam and are made of classic non- stretch denim.
Weekday started life as a small concept store on the fringes of Stockholm (that was only open on weekends). The young Scandi brand has stayed true to its roots, remaining the place to find the latest streetwear-inspired trends.
Who What Wear Deputy Editor, Emma Spedding says: “White jeans might seem like a no-no for spring, but they look perfect with a shacket and chunky boots”. 3 April 2020.
Refinery 29 Writer, Sadhbh O'Sullivan says: “I already have these in black and they are my perfect jeans. This un-dyed colour will be ideal as we slide into autumn”. 1 September 2020.
'The straight jeans - It really is time to shelve the skinny (trust us!) and opt for a ruler-like leg.' 2 November 2020, page 66.
'White jeans really come into their own this time of year – just remember to avoid anything too bright or tight and opt for a straight leg, like India Sehmi, as well as boyfriend and wide leg shapes.' 12 May 2021.