AND LONDON launched in May 2014 as a unique online destination designed to provide a carefully curated collection of fashion and accessories sourced from around the globe. Friends since childhood and both from a textile design background, Tiff Bagnall and Sophie Gaze first came together in 2011 to create a range of lifestyle products under the brand Andara. Through their work with Andara, the pair were exposed to a wealth of international designers and small brands whose inspiring collections remained, in the most part, unavailable to a European audience. They decided to start a global search to find unique and beautiful clothing from the world's most talented emerging designers and And London was born. “We support and promote small, independent companies and artisans and focus on bringing you the story and design process behind the brand. Ensuring an elegant mix of cultures, lifestyle and design, we have created a collection that reflects our passion for travel, creative excellence and individuality."