Launched in 2010 with an initial 4 brands: the UK's own Bonsoir label, the sophisticated BedHead LA from the US, the luxurious Zimmerli collection from Switzerland and the comfortable and contemporary pyjamas of Scotland's Piero Galante. 18 months later, following tales of ladies brazenly purloining their husbands' nightwear, we quickly launched a womenswear range to restore marital harmony and redress the balance, adding 5 specialist women's nightwear brands, such as the adorable Ruby & Ed. the exquisite Eberjey and the sophisticated Princesse Tam Tam. By 2013, we'd amassed a great selection of cool, younger brands. with fresh and exciting new designs, including the hugely popular Cyberjammies and Australia's irresistibly glamorous Deshabilee brand, Angelily's excellent quality Egyptian Cotton Nightshirts and accessories from Poppy Valentine. Constantly growing, we are always adding new favourites from across the world, such as Switzerland's Hanro with their fantastic Night & Day Range for men, Canada's Cormia with handmade travel slippers (for both men and women and our best selling products) and more recently Three J NYC, with its cool boyfriend pyjamas,and amazing flannel selection of pyjamas and robes joining BedHead LA as one of our two American brands. By popular request, kids' jim jams arrived at The Pyjama Store in June 2013. We hope to add new labels this coming year to give more choice in the sector. We're trialling some boxer shorts too and if there's demand we'll expand that range too.
