Wishbone’s journey began in 2009. Having many years of design experience in the fashion industry, I had a vision to create my own brand. My idea was to produce a label for modern women who are feminine, free-spirited, effortless and cool. I started to think about it: if I would create the perfect clothing for women like me, what would I wish for?I looked around and realised there was a gap in the market: my friends and I don’t want to feel frumpy before our time. In our daily lives, whatever we do, we want to feel relevant, we want to feel stylish and sexy, So once I started, I realised that to me, it’s all about the cut and the fabric. My wish list would be great fabrics, a cool edge but not too ‘try hard’, clothes that are quietly confident so I forget about them once they’re on - but also clothes that can lift the spirits and make you feel great. I know how great a splash of colour, an amazing print or soft fabric can be against skin. These clothes give you that secret smile, knowing you look good! This is not the throw away, Saturday night fashion of our youth – we now deserve a great silk shirt, a supersoft cashmere or fine wool sweater, all at accessible prices. These are clothes we will wear and wear, wardrobe staples that we will reach for time and time again...Once I had worked out what I wished for, I started to put my plan into action, with the support of like minded souls, the result is wishbone.I’ve always wanted to make people look amazing and feel their very best. Wishbone is everything I could have wished for and more – I hope you like it too!
