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Erik Torstensson and Jens Grede launched FRAME in 2012 with just a single pair of jeans. They did one thing, and they did it well (hence their A-list-approved status today) – and the natural evolution of this is the brand's L’Homme style. Masterfully shaped to a straight-leg, slim fit, they’ve already been given a subtly broken-in allure, so everything from mid-week brunch to Saturday night drinks is an easy yes in this pair.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
Explore the SS24 collection of ARKET jeans for men and discover premium denim made with organic and recycled cotton, in contemporary cuts, effortless fits and elevated finishes. Shop timeless styles and shapes that work all week long, in regular, slim, loose and relaxed silhouettes for different scenarios.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.