The Ruler straight jeans from Frame are cut to a flattering mid-rise silhouette. Despite having a tailored, rigid appearance, this pair is crafted from ultra-soft denim, blending modern comfort with vintage-inspired style.

Material: 99% cotton, 1% elastane
Care instructions: machine wash at 30 degrees
Made in Turkey
Color: blue
Designer color name: Taboo
Item color: blue
Closure: zipper fly, button fastening
Pockets: five pockets
Belt loops
Item number: P01099089

It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.

Discover the best white jeans from Paige, Frame, Agolde, Rag & Bone and 7 For All Mankind alongside Boden, ARKET, AllSaints, REISS and Hush. From wide and barrel legs to straight, skinny, loose and flared cuts, explore our favourite denim for summer.