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Casablanca-born designer Joseph Ettedgui founded JOSEPH to champion the works of many up-and-coming fashion designers from across the world. That was in ’72, but today the late Moroccan designer’s namesake has its own line of contemporary men’s and women’s garments – and each piece celebrates the nuances of artisanal craftsmanship with expert finesse. From King's Road, Chelsea to Paris and New York, this brand’s reach extends far and wide.
Early pioneers of simple, refined, practical style, JOSEPH continues to be a leading light in contemporary design. Signature pieces like trousers and knitwear are continuously refined to stay true to the Joseph aesthetic of simplicity, fit and quality, while seasonal additions ensure the brand keeps pace with modern wardrobes.