The origins of loewe's Anagram are as surprisingly humble and utility-focused as those of jeans. Designed by Vicente Vela in the 1970s, the motif was a creative twist on the branding irons used to mark leather skins - the label's hallmark material. This wide-leg rendition comes courtesy of M/M (Paris), who famously streamlined the Spanish painter's now-iconic symbol.

While still renowned for its expertly crafted leather goods, including its now-iconic origami-inspired puzzle fold bags, Loewe's range has grown to include a wide range of innovative luxury accessories and ready-to-wear collections that have captured the zeitgeist, including collaborations like Loewe X On Running.

Explore the SS24 collection of ARKET jeans for men and discover premium denim made with organic and recycled cotton, in contemporary cuts, effortless fits and elevated finishes. Shop timeless styles and shapes that work all week long, in regular, slim, loose and relaxed silhouettes for different scenarios.