In 2007 Lamia launched ASUDARI. Its design philosophy lies in a trans-cultural aesthetic, combining and hybridizing two desperate and dissimilar worlds into a Harmonic Fusion juxtaposed against a 21st century backdrop. Asudari’s distinctive concept of kaleidoscopic colour and form has earned the label the acclaim of a strong global recognition with recent credit in Vogue Italia amongst other publications. Asudari is one of today’s most promising and emerging London Fashion labels stocking at Harvey Nichols, Mahat and Maison BO-M K.S.A and Saks 5th Avenue, U.A.E.
