Diana Auria launched her brand after completing the Contour degree at London College of Fashion in 2012. She won the award for ‘Fashion Innovation’ for her graduate collection which specialised in swimwear and as a result was covered in publications such as Vogue and WGSN. During studying, Auria applied her talents working with Fleet Ilya, Zandra Rhodes and Kiki de Montparnasse in New York, giving her a grounding in the high end fashion industry. Following the success of her graduate collection, she decided to extend it to a full collection and debuted it at London Fashion Week as part of the Estehica exhibition. Her craft and care is balanced with modern innovation and accessible style. Designed and developed in London, and manufactured in England, the swimwear is ethically aware whilst using only the finest materials in its production. The swimwear is made us using 100% recycled polyamide made from discarded products like fishing nets and carpet. It may sound a little strange to wear a bikini made of carpet but reassuringly the fabric itself is in no way reminiscent of it’s flooring past. Auria recently was Highly Recommended as ‘Best Sustainable Fashion Designer’ at the prestigious Sustainable City Awards 2013. The award was sponsored by the British Fashion Council and presented to Diana Auria for her unique work with ethical fashion.
