THE IDEA FOR CASLAZUR CAME TO SOUTH AFRICAN DESIGNER CASSIE SNELGAR WHILE VACATIONING ON A YACHT ON THE COTE D'AZUR. A COMBINATION OF CASSIE'S CREATIVE SPIRIT AND LOVE FOR EXOTIC TRAVEL, CASLAZUR EMBODIES LUXURIOUS, ELEGANCE WITH AN EDGY ORIGINALITY. 'CASLAZUR WAS INSPIRED BY A DESIRE TO CREATE CHIC YET COOL CLOTHES. I WANTED TO MAKE SOMETHING THAT WAS TRUE TO MY CREATIVE VISION THAT WAS BEAUTIFULLY CRAFTED AND EASY TO WEAR. MY PERSONAL STYLE HAS ALWAYS BEEN LAID BACK BUT I LOVE A TOUCH OF GLAMOUR TOO. MY CLOTHES ARE FOR ANY WOMAN WHO IS INTERESTED IN FASHION BUT HAS A STRONG SENSE OF HER OWN PERSONAL STYLE. FOR ME CASLAZUR THE ANSWER TO WEARABLE FASHION WHICH IS EFFORTLESSLY STYLISH.' AFTER FINISHING A DEGREE IN ARCHITECTURE CASSIE SPENT A YEAR EXPLORING ITALY AND NEW YORK, STUDYING PHOTOGRAPHY AND FASHION DESIGN AT PARSONS NEW SCHOOL OF DESIGN. DURING HER MASTERS IN FINE ARTS IN SYDNEY, CASSIE BEGAN TO FREELANCE AS A TEXTILE DESIGNER. FASHION HOUSES AND BRANDS INCLUDING HAVAIANAS, COMMISSIONED BESPOKE PRINTS FOR THEIR COLLECTIONS WHICH HELPED ELEVATE CASLAZUR TO ITS CURRENT POSITION IN THE AUSTRALIAN FASHION INDUSTRY. CASSIE STILL TRAVELS EXTENSIVELY. SHE USES HER TRIPS AS RESEARCH AND INSPIRATION FOR NEW COLLECTIONS, DRAWING ON THE EXOTIC FOR DESIGN CONCEPTS. 'I AM HUGELY INSPIRED BY OTHER CULTURES AND TRAVEL. I TAKE MY CAMERA WHEREVER I GO. I AM CONSTANTLY SKETCHING NEW IDEAS FOR PRINTS OR CLOTHES IN MY MOLESKINES.' IT WASN'T LONG BEFORE CASSIE COMBINED HER UNIQUE PRINTS WITH THE CHIC YET NONCHALANT STYLE WHICH HAS BECOME THE SIGNATURE OF CASLAZUR. HER DEBUT COLLECTION VAVA VOODOO WAS INSPIRED BY HER LIFE IN BONDI AND HER SOUTH AFRICAN ROOTS. THE COLLECTION MADE A NAME FOR THE NEW DESIGNER ACROSS AUSTRALIA- A FAVOURITE WITH AUSSIE ICONS LIKE KYLIE MINOGUE AND JEN HAWKINS. CASLAZUR SHOWED THEIR LATEST COLLECTION ROCKING ROCOCO AT SYDNEY'S MERCEDES BENZ FASHION WEEK 2014. CASSIE NOW LIVES IN LONDON WHERE SHE WORKS IN HER STUDIO AND SHOW ROOM IN THE UP AND COMING DESIGN DISTRICT OF BATTERSEA.
